Our Work Background
 

Portfólio

Aproveitamos o conhecimento e a experiência de nossa empresa global para oferecer inovação e resultados para nossos parceiros.

Tudo o que fazemos começa com o entendimento da marca e de seu público. Com esse conhecimento, imaginamos, projetamos, produzimos e medimos experiências inesquecíveis para o consumidor.

Ahold Retail Grand Openings

Locations:

Nationwide

Actions:

Our Grand Opening and Grand Re-Opening program features events specially customized for Ahold customers. Street teams invite community members and share limited-time offers to motivate attendance. In-store sampling, games and live entertainment draw customers in the day of the event. Post-opening events keep customers coming back to the store. To date, the program results in a total of 80 events with a 26 percent coupon redemption rate and an average product sales lift of 200 percent.

Advance Auto Parts Mobile Tour

Locations:

Nationwide

Actions:

Interactions partnered with Advance Auto Parts to conduct a grassroots RV tour that traveled to over 40 high-profile automotive events across the US – from NASCAR to Daytona Bike Week. The tour included participation from Advanced Auto Parts suppliers and resulted in an interactive, co-branded experience. The tour also included in-store events and an impressive parking lot event at newly opened Advance Auto Parts stores.

Winn-Dixxie Cone Crew Case Study

Locations:

Florida & Georgia

Actions:

In an effort to promote the newly redesigned Winn-Dixie and Harvey’s stores, as well as to raise awareness for their FuelPerks rewards program, Interactions leveraged the nostalgia of a classic piece of Americana and branded an ice cream truck which toured select areas of Florida and Georgia. Nostalgia and tradition are also tenets of Southeastern Grocers’ banners Winn-Dixie and Harveys Supermarkets. This made the ice cream truck a perfect fit with the banner brands. Additionally, we added an on-site photo activation with #ConeCrew to encourage social sharing and word-of-mouth promotion. Prospective customers signed up for the fuel rewards program on the spot with 4G-enabled tablets. The containers the floats and cones were served in also doubled as functional megaphones—so people could literally scream for ice cream.